Before we set up any paid search ads we conduct an in-depth analysis on your competitors, assessing their strategies to ensure your campaigns are optimised to their best potential. We also have a period of industry research, collaborating with the client to gain an in-depth understanding of the industry you’re operating in. This helps when it comes to keyword selection.

All paid search campaign decisions are driven by data, ensuring that we’re acting according to what’s going to achieve the best ROI. We work with a range of tracking software, including call tracking to assess not only the number of leads you’re achieving, but also the quality of the lead. We can put this data from multiple sources together using our expertise as a paid advertising marketing agency, in order to give you a wider picture of the what and why of your metrics.

Our account managers use the wealth of data they collect to inform changes made across your account. In order to provide the maximum ROI, we continue to devise new strategies to scale your paid search accounts. There are many ways we can do this, whether it be adding new keywords, negating keywords, tweaking ad copy or layering on advance targeting.

It’s important that you’re kept up to date with the changes that are being made to your account, which is why we share regular results reports. We also set up collaborative meetings to discusss these reports, ensuring you’re full on track with the progress of your search ads. It’s also incredibly helpful for us to get an insight into your business during these meetings. The more we understand about your business, the more value we can add.